公司背景

亚洲电视成立于1957年5月29日，至今已服务香港观众超过半世纪，不仅是香港第一家电视台，而且更为全球第一家中文电视台。公司初期以收费电视形式经营，取名为「丽的映声Rediffusion (HK) Ltd」，1973年开始，改为「丽的电视Rediffusion Television Ltd」，并且提供免费广播服务予全港观众。1982年，正式改名为「亚洲电视 Asia Television Ltd」。

2007年，踏入数码广播年代的同时，亚洲电视搬进位于大埔工业邨550,000平方呎的全新综合大楼。自2008年1月1日起，亚洲电视起动了数码广播，在香港除了提供两套免费仿真节目频道，包括「本港台Home Channel」(主要以粤语为主)及「国际台World Channel」(主要以英语为主)之外，更增加了四套免费数码节目频道，包括「亚洲台Asia Channel」，「中央电视台综合频道CCTV-1」、「南方卫视」及「深圳卫视」合共六套节目；前三套属自办频道。此外，亚洲电视亦透过人造卫星，提供「本港台(美洲版)频道」，为美国及加拿大的观众带来24小时的节目广播服务。亚洲电视观众遍布香港、澳门、广东省及北美多个地区，每日接触的观众高达一亿人次。

2002年，「国家广播电视电影总局」批准亚洲电视的「本港台」及「国际台」进入广东珠三角有线网络，令到更多国内地区观众能收看亚洲电视之节目。此外，受惠于「广告直通车」之落实，令亚洲电视的广告效益更大。

节目类型

亚洲电视制作的节目种类繁多，包括新闻节目、剧集、综艺节目、综合信息节目等各类型节目，经典无数。近年，更引入多套来自国内、韩国、及世界各地的外购电视剧，成绩叫好叫座。

市场占有率

亚洲电视自2011年起，委托由香港大学民意研究计划进行「电视观众研究」，发展出一套全面而科学的电视观众收看行为及喜好研究，及其它新兴媒体及流动电子装置等的观赏渠道。根据调查结果显示，亚洲电视与另一家免费电视在收视 人口达4.4比5.6开，目标在年底前争取5：5开的局面。

发展新商机

受惠于CEPA及国内开放政策，及「广告直通车」的因素，亚洲电视的影响力在广东省以及珠三角一带均有增长。亚洲电视为进一步拓展商机，近期更积极发展多元化的招商服务，如二月份为重庆市经济开发区在港举行招商活动，除了举办一系列商务活动之外，更筹办一个大型晚会，招待了香港多位身份显赫的官绅名流出席，更为重庆市经济开发区招徕巨额的投资。

亚视网站

「亚洲电视」的互联网站 www.hkatv.com 及中国内地版 www.hkatv.com.cn，点击率每日高达5,000,000次，为观众提供绝佳的互动平台。

亚视企业

亚洲电视企业有限公司（亚视企业），乃亚洲电视全资附属公司，专责节目发行与世界各地媒体合作业务，现正筹划其它卫星频道以及与多媒体互动合作，开拓新一代的媒体业务如自选收费电视节目(VOD、Pay-Per-View)，IPTV及移动多媒体等，利用最新科技发行及推广亚洲电视节目，将娱乐信息，新闻讯息传递到世界每个角落。亚视企业也积极投入内地、香港及台湾的文化创意产业，藉由亚视节目及亚视传播平台与各界共同投入文化创意产业这片蓝海。

Corporate Information

Asia Television Limited (亞洲電視有限公司) is one of the two terrestrial television broadcasters in Hong Kong. The company came into existence on 29 May 1957 as a subscription/cable television programme service provider under the trade name Rediffusion (Hong Kong) Limited ("Rediffusion"). Not only was Rediffusion the first ever television station in Hong Kong but it was also the very first Chinese television station in the world. Rediffusion was renamed to Rediffusion Television Limited ("RTV") and progressed to free-to-air wireless television broadcasting in 1973. In 1982, the station was renamed to become Asia Television Limited ("ATV"), as it is known today.

ATV currently provides Hong Kong viewers with six programme service channels, namely, "ATV Home Channel 11", "ATV HD Channel 12", "TVS Channel 13", "CCTV 1 Channel 15", "ATV World Channel 16", and "SZTV Channel 17". In addition, an overseas subscription channel, "ATV Home Channel (America)", offers subscribers over North America television programmes in Cantonese 24 hours a day via satellite. It is estimated that ATV’s programmes have an audience reach of over 100 million in Hong Kong, Macau, Guangdong and North America.

In 2002, ATV was granted permission by China’s State Administration for Radio, Film and Television to beam its Home and World channels to the Guangdong Pearl River Delta region. A close relationship with Guangdong TV was established to ensure a stable and constructive collaboration in programme productions, advertising, and sales ventures.

Programming

ATV offers a wide choice of programmes ranging from news, current affairs, documentaries, travelogue, infotainment, finance, healthcare, women, children, youth, senior citizen, culture, religion, drama, reality, to sports and horse-racing. Besides producing and staging its own variety shows, such as beauty pageants, singing contests and community events, ATV is always on the alert to outsource highly-acclaimed popular TV series from overseas, in response to the changing tastes and needs of the audience. As a matter of fact, popular TV dramas from South Korea and Mainland China are often given prime time slots.

Market Share

Since the beginning of 2011, ATV has commissioned the University of Hong Kong Public Opinion-Programme to conduct research on the viewing data, audience share between ATV and TVB. According to the findings of a research project published in March 2011, ATV captured 40% of free-to-air viewership in Hong Kong. According to a projection based on the current data, a 50:50 audience share may well be reached by the end 2011.

New Businesses

With the advancement of CEPA and 9+2 Economic Region policies, the increasingly closer economic ties between Hong Kong and various Chinese provinces have afforded ATV with more opportunities to explore and expand businesses from Hong Kong to China and overseas. Capitalizing on its competitive edge and Hong Kong’s special cultural, economic and political position, ATV has great advantage and potential in becoming one of the most influential media in the Southern China region.

To strengthen the market share, ATV has recently embarked on developing more new businesses. One of the tasks included assisting merchants in Mainland China to promote their business in Hong Kong. The project on the promotion for Chongqing Economic-Technological Development Area has, so far, proven to be our greatest achievement in 2011. Through the assistance we provided, Chongqing Economic-technological Development Area had attracted substantive investments with promising outlooks, and gained more recognition both in Hong Kong and worldwide.

Apart from managing the day-to-day operations of commercial television, ATV is well-prepared for venturing into any business opportunities from Mainland China.

Websites of ATV

Information about ATV can be accessed by clicking the websites: www.hkatv.com or www.hkatv.com.cn for Hong Kong or China, respectively. An excellent interactive platform is being provided to our audiences.

ATV Enterprises Limited

ATV Enterprises Limited (ATVE) is a wholly-owned subsidiary of Asia Television Limited. It is responsible for programme distribution and business joint-ventures with media in different places in the world. Its most recent explorations include collaboration with other satellite channels and interactive multimedia to develop a new generation of media businesses such as VOD, Pay-Per-View, IPTV and mobile multimedia. Through latest technology, Entertainment and News information will be distributed, promoted and delivered to every corner of the world.

In addition, ATVE is actively involved in the cultural and creative industries in Mainland China, Hong Kong and Taiwan. Through the platform of ATV and its programmes, the company is working to share a role with different parties in this vast field that has much potential prospect.

『亚洲电视本港台（美洲）』于2002年1月4日正式启播，为美洲的华人提供一条24小时的广东话卫星频道，是亚洲电视冲出亚洲，奔向世界的第一步。于2002年10月15日，『亚洲电视本港台（美洲）』同时成为首家覆盖中南美洲的广东话卫星频道。时至今日，透过与多家卫星电视、有线电视及网络电视公司合作，覆盖范围已遍达全美50洲、加拿大、中南美洲、牙买加、特立尼达、巴哈马群岛等地区。

『亚洲电视本港台(美洲)』节目内容包罗万有，节目包括「每日五线新闻」即日送上中港台新闻信息、「香港赛马直击」直播香港赛马节目、「理财博客之即市锦囊」让观众掌握即日香港股汇财经行情、「亚视首选剧场」全美首播最新剧集以及高质素的外购剧集、「周日至尊呈献」搜罗卡士强劲香港大电影、大型综艺节目以及全方位旅游饮食信息节目等等，让远在北美洲的观众也可欣赏香港的实时新闻及娱乐信息。『亚洲电视本港台（美洲）』每天有13小时的首轮节目，内容充实、丰富，拉近世界华人的距离。

美洲台广告总代理
R&C Productions, Inc.
17755 Rowland St.,City of Industry, CA 91748
Tel：1-626-912-3388
Fax：1-626-912-5604
e-mail：grace@mail.rc-studios.com

ATV Home Channel (America)

Launched in 2002, ATV Home Channel (America) offers audience an eclectic range of programming in Cantonese – 24 hours a day on Echostar's DISH network. Each year, ATV produces more than 1,000 hours of programming – mainly news, documentary, infotainment, drama, variety shows and children’s programmes. Since 2002, audience in America can also receive these programmes direct from Hong Kong.

Over the years, ATV has always been well known for its in-depth news report and analysis. Audience can now receive five daily news reports direct from Hong Kong, namely the "Good Morning Asia", "12:30 News", "6:00 News", "Late News" and "ATV Putonghua News". Apart from first-hand happenings in Hong Kong, all five news reports also update audience on cross-strait and international news items. To cater to those who are seeking investment opportunities in Hong Kong and in the Asian region, ATV provides the most popular financial investment programme, "Wealth Blog", in the late hours on weekdays.

Hong Kong movies are very popular among Chinese viewers. ATV Home Channel (America) brings to audience monthly Hong Kong movie blockbusters. As always, ATV in-house dramas still take centre-stage in the prime time schedule. Last but not least, US audience can enjoy extravaganzas and major events from ATV, for example, Miss Asia Pageant, "Hong Kong Loving Hearts Campaign" Presentation Ceremony and ATV Anniversary Party, right after its first telecast in Hong Kong.

As its mission, ATV strives to provide high quality television services and will continue to offer best entertainment to its audience in America.

Advertising Agency of ATV Home Channel (America)
R&C Productions, Inc.
17755 Rowland St.,City of Industry, CA 91748
Tel: 1-626-912-3388
Fax: 1-626-912-5604
e-mail: grace@mail.rc-studios.com

国际节目销售联系︰

电邮：inquiry@atve.com.hk
电话：(852) 3168 2288 (总机)
传真：(852) 2719 1654
地址：香港 新界 大埔工业村大盛街25-37号 亚洲电视有限公司

ASIA TELEVISION LIMITED All Rights Reserved. For enquires on programme distribution, please contact:

Overseas Distribution Section:

Email: inquiry@atve.com.hk
Telephone:(852) 3168 2288
Fax: (852) 2719 1654
Address: 25-37 Dai Shing Street, Tai Po Industrial Estate, Tai Po, N.T., Hong Kong