公司背景

亞洲電視成立於1957年5月29日，至今已服務香港觀眾超過半世紀，不僅是香港第一家電視台，而且更為全球第一家中文電視台。公司初期以收費電視形式經營，取名為「麗的映聲Rediffusion (HK) Ltd」，1973年開始，改為「麗的電視Rediffusion Television Ltd」，並且提供免費廣播服務予全港觀眾。1982年，正式改名為「亞洲電視 Asia Television Ltd」。

2007年，踏入數碼廣播年代的同時，亞洲電視搬進位於大埔工業邨550,000平方呎的全新綜合大樓。自2008年1月1日起，亞洲電視起動了數碼廣播，在香港除了提供兩套免費模擬節目頻道，包括「本港台Home Channel」(主要以粵語為主)及「國際台World Channel」(主要以英語為主)之外，更增加了四套免費數碼節目頻道，包括「亞洲台Asia Channel」，「中央電視台綜合頻道CCTV-1」、「南方衛視」及「深圳衛視」合共六套節目；前三套屬自辦頻道。此外，亞洲電視亦透過人造衛星，提供「本港台(美洲版)頻道」，為美國及加拿大的觀眾帶來24小時的節目廣播服務。亞洲電視觀眾遍佈香港、澳門、廣東省及北美多個地區，每日接觸的觀眾高達一億人次。

2002年，「國家廣播電視電影總局」批准亞洲電視的「本港台」及「國際台」進入廣東珠三角有線網絡，令到更多國內地區觀眾能收看亞洲電視之節目。此外，受惠於「廣告直通車」之落實，令亞洲電視的廣告效益更大。

節目類型

亞洲電視製作的節目種類繁多，包括新聞節目、劇集、綜藝節目、綜合資訊節目等各類型節目，經典無數。近年，更引入多套來自國內、韓國、及世界各地的外購電視劇，成績叫好叫座。

市場佔有率

亞洲電視自2011年起，委託由香港大學民意研究計劃進行「電視觀眾研究」，發展出一套全面而科學的電視觀眾收看行為及喜好研究，及其他新興媒體及流動電子裝置等的觀賞渠道。根據調查結果顯示，亞洲電視與另一家免費電視在收視 人口達4.4比5.6開，目標在年底前爭取5：5開的局面。

發展新商機

受惠於CEPA及國內開放政策，及「廣告直通車」的因素，亞洲電視的影響力在廣東省以及珠三角一帶均有增長。亞洲電視為進一步拓展商機，近期更積極發展多元化的招商服務，如二月份為重慶市經濟開發區在港舉行招商活動，除了舉辦一系列商務活動之外，更籌辦一個大型晚會，招待了香港多位身份顯赫的官紳名流出席，更為重慶市經濟開發區招徠巨額的投資。

亞視網站

「亞洲電視」的互聯網站 www.hkatv.com 及中國內地版 www.hkatv.com.cn，點擊率每日高達5,000,000次，為觀眾提供絕佳的互動平台。

亞視企業

亞洲電視企業有限公司（亞視企業），乃亞洲電視全資附屬公司，專責節目發行與世界各地媒體合作業務，現正籌劃其他衛星頻道以及與多媒體互動合作，開拓新一代的媒體業務如自選收費電視節目(VOD、Pay-Per-View)，IPTV及移動多媒體等，利用最新科技發行及推廣亞洲電視節目，將娛樂資訊，新聞訊息傳遞到世界每個角落。亞視企業也積極投入內地、香港及台灣的文化創意產業，藉由亞視節目及亞視傳播平台與各界共同投入文化創意產業這片藍海。

Corporate Information

Asia Television Limited (亞洲電視有限公司) is one of the two terrestrial television broadcasters in Hong Kong. The company came into existence on 29 May 1957 as a subscription/cable television programme service provider under the trade name Rediffusion (Hong Kong) Limited ("Rediffusion"). Not only was Rediffusion the first ever television station in Hong Kong but it was also the very first Chinese television station in the world. Rediffusion was renamed to Rediffusion Television Limited ("RTV") and progressed to free-to-air wireless television broadcasting in 1973. In 1982, the station was renamed to become Asia Television Limited ("ATV"), as it is known today.

ATV currently provides Hong Kong viewers with six programme service channels, namely, "ATV Home Channel 11", "ATV HD Channel 12", "TVS Channel 13", "CCTV 1 Channel 15", "ATV World Channel 16", and "SZTV Channel 17". In addition, an overseas subscription channel, "ATV Home Channel (America)", offers subscribers over North America television programmes in Cantonese 24 hours a day via satellite. It is estimated that ATV’s programmes have an audience reach of over 100 million in Hong Kong, Macau, Guangdong and North America.

In 2002, ATV was granted permission by China’s State Administration for Radio, Film and Television to beam its Home and World channels to the Guangdong Pearl River Delta region. A close relationship with Guangdong TV was established to ensure a stable and constructive collaboration in programme productions, advertising, and sales ventures.

Programming

ATV offers a wide choice of programmes ranging from news, current affairs, documentaries, travelogue, infotainment, finance, healthcare, women, children, youth, senior citizen, culture, religion, drama, reality, to sports and horse-racing. Besides producing and staging its own variety shows, such as beauty pageants, singing contests and community events, ATV is always on the alert to outsource highly-acclaimed popular TV series from overseas, in response to the changing tastes and needs of the audience. As a matter of fact, popular TV dramas from South Korea and Mainland China are often given prime time slots.

Market Share

Since the beginning of 2011, ATV has commissioned the University of Hong Kong Public Opinion-Programme to conduct research on the viewing data, audience share between ATV and TVB. According to the findings of a research project published in March 2011, ATV captured 40% of free-to-air viewership in Hong Kong. According to a projection based on the current data, a 50:50 audience share may well be reached by the end 2011.

New Businesses

With the advancement of CEPA and 9+2 Economic Region policies, the increasingly closer economic ties between Hong Kong and various Chinese provinces have afforded ATV with more opportunities to explore and expand businesses from Hong Kong to China and overseas. Capitalizing on its competitive edge and Hong Kong’s special cultural, economic and political position, ATV has great advantage and potential in becoming one of the most influential media in the Southern China region.

To strengthen the market share, ATV has recently embarked on developing more new businesses. One of the tasks included assisting merchants in Mainland China to promote their business in Hong Kong. The project on the promotion for Chongqing Economic-Technological Development Area has, so far, proven to be our greatest achievement in 2011. Through the assistance we provided, Chongqing Economic-technological Development Area had attracted substantive investments with promising outlooks, and gained more recognition both in Hong Kong and worldwide.

Apart from managing the day-to-day operations of commercial television, ATV is well-prepared for venturing into any business opportunities from Mainland China.

Websites of ATV

Information about ATV can be accessed by clicking the websites: www.hkatv.com or www.hkatv.com.cn for Hong Kong or China, respectively. An excellent interactive platform is being provided to our audiences.

ATV Enterprises Limited

ATV Enterprises Limited (ATVE) is a wholly-owned subsidiary of Asia Television Limited. It is responsible for programme distribution and business joint-ventures with media in different places in the world. Its most recent explorations include collaboration with other satellite channels and interactive multimedia to develop a new generation of media businesses such as VOD, Pay-Per-View, IPTV and mobile multimedia. Through latest technology, Entertainment and News information will be distributed, promoted and delivered to every corner of the world.

In addition, ATVE is actively involved in the cultural and creative industries in Mainland China, Hong Kong and Taiwan. Through the platform of ATV and its programmes, the company is working to share a role with different parties in this vast field that has much potential prospect.

『亞洲電視本港台（美洲）』於2002年1月4日正式啟播，為美洲的華人提供一條24小時的廣東話衛星頻道，是亞洲電視衝出亞洲，奔向世界的第一步。於2002年10月15日，『亞洲電視本港台（美洲）』同時成為首家覆蓋中南美洲的廣東話衛星頻道。時至今日，透過與多家衛星電視、有線電視及網路電視公司合作，覆蓋範圍已遍達全美50洲、加拿大、中南美洲、牙買加、特立尼達、巴哈馬群島等地區。

『亞洲電視本港台(美洲)』節目內容包羅萬有，節目包括「每日五線新聞」即日送上中港台新聞資訊、「香港賽馬直擊」直播香港賽馬節目、「理財博客之即市錦囊」讓觀眾掌握即日香港股匯財經行情、「亞視首選劇場」全美首播最新劇集以及高質素的外購劇集、「周日至尊呈獻」搜羅卡士强勁香港大電影、大型綜藝節目以及全方位旅遊飲食資訊節目等等，讓遠在北美洲的觀眾也可欣賞香港的即時新聞及娛樂資訊。『亞洲電視本港台（美洲）』每天有13小時的首輪節目，內容充實、豐富，拉近世界華人的距離。

美洲台廣告總代理
R&C Productions, Inc.
17755 Rowland St.,City of Industry, CA 91748
Tel：1-626-912-3388
Fax：1-626-912-5604
e-mail：grace@mail.rc-studios.com

ATV Home Channel (America)

Launched in 2002, ATV Home Channel (America) offers audience an eclectic range of programming in Cantonese – 24 hours a day on Echostar's DISH network. Each year, ATV produces more than 1,000 hours of programming – mainly news, documentary, infotainment, drama, variety shows and children’s programmes. Since 2002, audience in America can also receive these programmes direct from Hong Kong.

Over the years, ATV has always been well known for its in-depth news report and analysis. Audience can now receive five daily news reports direct from Hong Kong, namely the "Good Morning Asia", "12:30 News", "6:00 News", "Late News" and "ATV Putonghua News". Apart from first-hand happenings in Hong Kong, all five news reports also update audience on cross-strait and international news items. To cater to those who are seeking investment opportunities in Hong Kong and in the Asian region, ATV provides the most popular financial investment programme, "Wealth Blog", in the late hours on weekdays.

Hong Kong movies are very popular among Chinese viewers. ATV Home Channel (America) brings to audience monthly Hong Kong movie blockbusters. As always, ATV in-house dramas still take centre-stage in the prime time schedule. Last but not least, US audience can enjoy extravaganzas and major events from ATV, for example, Miss Asia Pageant, "Hong Kong Loving Hearts Campaign" Presentation Ceremony and ATV Anniversary Party, right after its first telecast in Hong Kong.

As its mission, ATV strives to provide high quality television services and will continue to offer best entertainment to its audience in America.

Advertising Agency of ATV Home Channel (America)
R&C Productions, Inc.
17755 Rowland St.,City of Industry, CA 91748
Tel: 1-626-912-3388
Fax: 1-626-912-5604
e-mail: grace@mail.rc-studios.com

國際節目銷售聯絡︰

電郵：inquiry@atve.com.hk
電話：(852) 3168 2288 (總機)
傳真：(852) 2719 1654
地址：香港 新界 大埔工業村大盛街25-37號 亞洲電視有限公司

ASIA TELEVISION LIMITED All Rights Reserved. For enquires on programme distribution, please contact:

Overseas Distribution Section:

Email: inquiry@atve.com.hk
Telephone:(852) 3168 2288
Fax: (852) 2719 1654
Address: 25-37 Dai Shing Street, Tai Po Industrial Estate, Tai Po, N.T., Hong Kong